The last few weeks at GuessBox have resulted in helping dozens of users send out their first email campaigns (either using GuessBox's internal mailing system or a third party tool).
After analyzing thousands of emails, replies and overall conversions we learned a few new tricks. The first one is the following subject line:
Reply to Michael
Important: Reply to Michael
Reply to GuessBox's Invitation?
Reminder: Reply to Eric
Obviously, Michael and GuessBox are placeholders here for your own company and first name. There are also other variations that I did not include above but you get the idea.
We noticed messages sent with the above subject lines received a 120% increase in responses.
Here are the reasons why this works:
- It's a direct call to action
- It mimics Google/Android's own push notification mobiles asking whether you want to reply to somebody who sent you an email.