Ever since the days of the first autoresponder, configuring your email campaign to respond to the behavior of the people who were receiving your newsletter was imperative to how engaged they would be.
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Fast forward to modern B2B cold email campaigns, and one is forced to ask, what if the behavior, is no behavior? For example, no reply, or no open.
If this all sounds a little bit convoluted to you, don't fear. The point I'm getting at is that time and time again it's been proven that sending a sequence of (polite) follow-up reminder emails to your cold prospect is bound to increase the chance of that person replying to your original email. Frankly, the stats are pretty remarkable.
In fact, the automatic reply you send a few days after your lead didn't open/reply to your 'first touch' message is generally well received, and the person's mindset may actually change from thinking they just received another sales email to there is a genuine person at the end of this email, and they are following up with me.
In order to correctly set up an email follow up campaign with GuessBox (using Google Apps/Gmail & SendGrid) please read the guide above. It involves creating a Gmail App Password and using that instead of your typical account password when inputting your IMAP details into GuessBox.