So you've set up a digital presence on the Internet and are hungry for customers to buy your products and services. How do you reel customers in so that your business is a smashing success? Though there are a lot of marketing methods out there, starting with the foundational basics is the best way to get a solid footing for your business. You want to implement the simplest marketing techniques first so you can build on these and wade into more advanced techniques in the future. So what are simple, easy-to- implement marketing tactics you could use to get your company off the ground? Here we list seven ways to promote your business globally:
1. Locally List Your Business
It's important to first establish a local presence online. Not only is this great for SEO purposes, you are making it easy for locally based users to find you when they google their city or state of residence with your company's services. Register your business with Google Places -- this will make you easy-to- find on Google searches and Google Maps. The process of registering is easy. All you have to do is submit a registration form, get your business verified through a confirmation process that involves either a phone call or snail mail, and you're all set. Yahoo is also worth registering with on its database of companies called Yahoo! Local. Free and easy to register, the process is fast and intuitive. Don't forget to also register with Microsoft's Bing.
2. Use Social Media
Using social media is indispensable for most businesses. A solid investment, platforms such as Facebook, Twitter and Instagram allow you to advertise and provide you with a direct method of engagement with your customers. Networking on LinkedIn -- on the individual and business level -- is another solid platform to inform users about your business' services and products.
3. Keep a Blog
A blog filled with quality content that provides unique and compelling information is a solid way to spread word about your company to a wide readership. It is also a way to directly communicate with your customers. The key to a quality blog is to regularly update it so that your customers can expect a constant stream of information. A blog that irregularly posts updates won't do much to advertise your site to Internet users.
An easy way to rehash content is to have a translation services provider pitch your content in other languages, such as Spanish or French. Doing so attracts a foreign audience to your site that may be interested in your products or services.
4. Post Multimedia Posts on YouTube and Flickr
YouTube is an excellent way to lend a highly visual presence to your company. By developing and distributing innovative promotional videos, you will do a lot to garner attention to your company's products and services. Generating content that is compelling and relevant to what you do is an effective way of communicating your company's message. Use it, and your business will take off. Another visually compelling website is Flickr. This site can safely store all your company's photos and allow you to link them back to your website.
5. Optimize Your Website
Search engine optimizing your website for Google and other search engines is extremely important. You want your site to rank well for your keywords right? Then make sure to carry out all online procedures for properly optimizing your site. Since organic searches are the most coveted form of reach for a business, you cannot afford to overlook this vital step.
6. Press Releases
When your company does something that is newsworthy, be smart and create a press release to let the world know about the creative things your company is doing. If well written, people will pick up on it. Hence the power of press release to generate buzz and publicity amongst readers and journalists alike.Many distribution websites exist out there to spread your press releases, such as 24/7 Press Release and PRLog.
7. Join Online Communities
Every industry has its micro-sites and forums that congregate niche communities. Be active about this and chip in regularly to communities that discuss topics relevant to your industry. When you just sign up to a forum and only post every once in a while, you are not helping yourself. The point is for you to become an authority figure within the community, so that others look up to you. By promoting your business through a link in your signature or mentioning your business every once in awhile invites others to explore what your company is about.
This guest post was written by
Denise Recalde is a Senior Content Writer at Day Translations, a human translation services company. A seasoned writer and editor with eleven years of experience under her belt, she is a bonafide wordsmith who loves playing with the written word creatively and always takes care to lend a certain hue of snap and color to her drafts. Always one to rise up to challenges, she has traveled to 14 countries and has worked on a smorgasbord of writing projects that spanned several industries, from finance to health to beauty and fashion.