In order to offer better advice to both GuessBox users and GuessBox as a whole, I'm always running tests. Tests to see what can one do to improve their open, response, click through and conversions rate when using cold outbound emails as a customer acquisition strategy.
We all know that the majority of your success with outbound email is going to rely on how engaging your subject line is, followed by your email copy, followed by your call to action / objective etc, and whether or not you are making sure to 'follow up' with your prospects.
However, through recent tests there is something else I found that makes an impact. Of course, this isn't a be all and end all of marketing hacks, but if it works and even boosts your percentages by 5% then it's worth it.
To give you an example of a professional email signature versus a regular signature, look at the two emails below:
Regular Email Signature:
Above you can see a test campaign I ran targeting people off Facebook, based on their interests. This campaign still received a response rate of about 10% which is decent enough.
Now, let's take a look at what happens when we upgrade our email signature.
Professional Email Signature:
Arguably, you could say this email performed better because the copy was better written, more targeted. Perhaps, however this email copy is significantly longer than the previous email, which is generally a no-no.
But... there is one thing that cannot be argued and that is the fact that users responded to and engaged with the signature. In fact, most of positively geared responses I received were from people who had clicked the video link in my signature and wanted to find out more.
Here are some stats from the above email. Remember, this is completely cold, only using data found on GuessBox and a combination of the in built outbound client, and a Gmail plugin.
As you can see a large number of people actually clicked on different links in my email signature which led them to express more interest in the product.
I'm sure you've heard this before, but following up either automatically, or manually when running cold email campaigns is a MUST. Your follow up email is your chance to prove that you actually care about your prospect, convince them that you're not just mass emailing hundreds of people, and offer that 'personalization' with the purpose of getting them to respond to you.
Here are the stats from the associated follow up campaign. Remember these are additional replies etc, that I wouldn't have received, had I not made sure to follow up with everybody who didn't respond the first time.
How To Set Up Your Own Professional Email Signature
There are many services out there that can quickly create email signatures (included below) for you or if you know a little bit of HTML then I have no doubt you can do it yourself.
Note: If you are using Gmail / Google Apps, to change your email signature just log into your account > settings > general and copy / paste what is underneath into your signature box.
If you are using SendGrid, visit mail settings > footer and then you can either copy paste the templates below, or add html code by pressing 'source' on the footer message box.
Visit the GuessBox Email Signatures page to quickly cycle through four different templates of signatures you can use.
Here are some email signature generator services to get you started and different examples that you can use.
Sigstr.com (next generation, dynamic email signature service - turns your email signature into a 'marketing campaign' with a full suite of analytics & integrations). For the advanced user.
WiseStamp.com (offers a combination of free & premium signatures with plenty of designs for paid subscribers)
HtmlSig.com (no frills, real easy to create/export signature and some cool tracking options available in premium package)
HubSpot Email Signature Generator (simple to use, though a little limited in design options)
Newoldstamp.com (affordable email signature creator, similar to others mentioned above.
And that's it! Now go ahead and stick up a beautiful email signature and see what kind of responses you get from now on.